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Fuel Exchange

The Fuel Exchange is a marketplace inside IlluviDEX where players trade Solon, Crypton, and Hyperion, the three fuels that power crafting, curing, and travel in Illuvium Overworld. I took the CTO's technical brief and translated it into information architecture, user stories, and detailed designs, shipping a trading experience that players could use confidently without needing a finance background.

Client Illuvium
Role Lead Product Designer
Services
Product DesignWeb3
Year 2024
Fuel Exchange cover

Overview

I took high-level technical requirements from the CTO and distilled them into information architecture, a feature set, user stories, and shipping designs. That meant designing the Exchange page itself, Fuel Bundles for bulk purchases, a Fuel Orders page for players to track their activity, onboarding and guides so new players weren’t thrown straight into an orderbook, the Fuel Crate claiming flow for landholder rewards, and a full ledger so every transaction could be audited.

To make the system approachable for players who weren’t crypto-native, I designed a simplified “basic” mode that strips the interface back to buying fuel at market without exposing advanced controls. Advanced traders keep the full experience; everyone else gets a streamlined one. After MVP launch we iterated quickly on community feedback, with price-per-fuel clarity becoming the biggest post-launch focus.

Fuel Exchange
Fuel Exchange detail
Fuel Exchange detail

Outcome

The Fuel Exchange launched as a streamlined marketplace with a user-friendly interface for buying and selling. Iterations driven by player feedback refined pricing transparency and order flows, and it became an integral piece of the IlluviDEX ecosystem supporting smoother gameplay in Illuvium Overworld.

What I learned

Translating a CTO’s technical brief into a product real people could use sharpened how I work with engineering: the job isn’t to simplify the system, it’s to find the right surface for each type of user. Basic mode wasn’t a concession — it was the design thesis. The post-launch iteration loop also reinforced something that keeps showing up for me: community feedback on financial UX is almost always a signal that something specific feels dishonest, not that the feature is wrong.

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