Overview
I took over from a placeholder landing page to design Guanciale.AI’s first official website and, alongside it, a complete design system and brand language: typography, colour, layouts, and an illustration direction built around the Guanciale mascot. I worked with a concept artist to delegate and integrate bespoke artwork directly into the product UI so the brand didn’t stop at the marketing site.
In a one-month sprint I designed and launched the first version of the GUAN Terminal web app, covering a gamified roulette module, a staking module for earning yield on GUAN tokens, a wallet dashboard with performance and history breakdowns, NFT and asset management flows, and bridge and transaction flows with wallet linking and cross-chain interaction patterns. In parallel I led product design for Portfolio Advisor — an AI assistant embedded in the terminal that gives portfolio breakdowns, takes natural-language queries (“how is my portfolio doing today?”), and surfaces market analysis notifications based on trading trends. I designed the chat UI, the message logic, and the core scenarios, tuning the tone to sit between gamified play and trustworthy financial information.
Outcome
The website and GUAN Terminal launched successfully and fuelled community engagement and token activity. As of January 2025 the Guanciale (GUAN) token reached a 24h trading volume of ~$128K USD, and GUAN Terminal is live with the community actively using it to stake, monitor, and interact with the platform.
What I learned
Guanciale was the first project that forced me to move between brand, product, and engineering all in the same week, and the constraint turned out to be a gift. The only way to ship identity, gamified UX, and crypto integrations that fast is to design them as one thing — a shared language across marketing, terminal, and AI advisor — instead of three. The project rekindled my taste for 0→1 execution and showed me how tightly design anchors product vision when the rest of the org is still forming.